Year
2022
Client
Co-OWNER
Category
Logo Design-Online presence
Product Duration
4 - 5 weeks
Streetwear logo design is about more than just aesthetics it's about attitude, authenticity, and adaptability. The goal is to create a mark that not only looks good on a hoodie, but also becomes part of a larger cultural conversation.
The YOUNG CULTURE logo embodies the essence of contemporary streetwear bold, edgy, and unapologetically modern. Crafted with clean, geometric typography, the design exudes confidence and clarity, resonating with a youthful, urban audience. The palette ensures versatility across various mediums, from apparel to digital platforms, while maintaining a strong visual impact. This identity captures the spirit of a new generation, blending minimalist aesthetics with street-smart attitude.
My goal was to create an icon not just a logo one that feels deeply rooted in youth culture and speaks the visual language of a generation. A symbol that carries attitude, identity, and timeless relevance.
Conceptually, the foundation of the icon is built on the brand’s initials, forming a bold and recognizable structure. The sharp corners and strategic cuts within the design aren’t just stylistic choices they represent the raw energy, defiance, and bold self-expression found in youth culture. Every edge and angle is a reflection of the fearless attitude, the unfiltered creativity, and the unapologetic individuality that define today’s generation. The result is an icon that doesn’t just identify the brand it lives within the culture it was made for.
