Year
2024-2025
Client
Radio URBAN FM
Category
Marketing Design
Product Duration
1-2 Weeks
Before starting, I define the goals: Who is the target audience? What action do we want them to take? What platform is this for? This helps shape every design decision from layout to typography.
I focus on creating bold, scroll-stopping visuals. Whether it’s through striking color contrasts, dynamic typography, or strong focal points (like the guest portrait in the Terminal Podcast poster), I aim to immediately capture attention.
I design with the platform in mind what works on Instagram might not work on LinkedIn. I ensure the format, proportions, and visual rhythm suit the platform’s dynamics.
I strive to create work that connects emotionally. Whether through expressive typography, engaging imagery, or storytelling in layout, the goal is to make people pause, look, and react.
