Year
2023
Client
Sh.B. Mariashi
Category
Brand Identity
Product Duration
3 - 4 Weeks
To inform the design, I analyzed leading outdoor and performance brands to understand visual trends and audience expectations. The research revealed a common reliance on clean geometry, minimalism, and symbolism that connects with nature and challenge.
Xtreme Xplorers is a brand built for those who live for adventure. The goal was to create a bold, high-impact identity that reflects strength, precision, and the spirit of exploration. This branding system was designed to resonate with outdoor enthusiasts, athletes, and explorers alike.
The core visual element the “X”—represents both the name and the act of exploration. Integrated within the letterform is a stylized mountain peak, symbolizing elevation, ambition, and rugged terrain. This dual symbolism creates a strong, memorable mark.
A precise grid system was used to craft a scalable, balanced logo. The result is a cohesive brand identity that maintains visual impact across a wide range of applications—from gear and apparel to digital marketing and environmental graphics.
