Year
2025
Client
Ignite ADS
Category
Brand Identity
Product Duration
3 - 4 Weeks
In developing the VexVaults brand identity, I analyzed competitors ranging from traditional safe manufacturers to luxury smart home tech brands. While many safes focus on ruggedness, and smart home brands emphasize sleek tech, VexVaults uniquely bridges these by combining discreet luxury with advanced security.
I aimed to create a design that is both obvious and mysterious straightforward and instantly recognizable, yet layered with subtle sophistication. The goal was to deliver a visual identity that communicates clarity and purpose while embodying elegance and luxury. This balance ensures the brand feels accessible and confident, yet retains an intriguing, premium aura that invites deeper appreciation.
Building on this concept during the design development phase, I focused on refining shapes and forms to strike the perfect harmony between boldness and subtlety. Every element was carefully crafted to ensure the logo was clean and direct, while the use of sharp angles and negative space introduced an element of intrigue and depth. Typography was selected to complement this balance, pairing modern, crisp fonts with a refined weight that conveys strength without sacrificing elegance
By fusing natural elements, earthy tones, and traditional aesthetics with contemporary layouts, this portfolio aims to bridge the gap between nature and digital creativity. It serves as a platform for showcasing personal projects, highlighting a connection to the roots and the unique experiences that inspire each piece of work.
